For this fictional brand, I created a visual identity and animated logo for Icy Peaks Snow Cones, a concept company offering premium, handcrafted snow cones. The brand aesthetic blends vintage charm with modern playfulness, evoking nostalgic summer memories while appealing to today’s trend-conscious audience.
The logo design reflects a classic, timeless look, using elegant typography and subtle texturing to enhance its vintage feel. The design conveys a sense of quality and craftsmanship, positioning Icy Peaks as a premium, artisanal brand.
The animation contrasts beautifully with the logo’s refined tone by introducing playful energy and vibrant colors. A splash animation mimics flavored syrups hitting snow cone ice, representing the brand’s variety and excitement. The dynamic motion and whimsical visuals are designed to engage viewers, making the brand feel fun, flavorful, and refreshing. This project explores the intersection of elevated design and youthful energy, crafting a brand presence that feels both nostalgic and fresh.
