For this assignment, I was given the letters "D" and "F" and had to create a brand as well as a monogram logo. The first step was to do a creative brief about my brand to not only familiarize myself with the outdoor company but to guide my creations to align with the outdoor vibe. Dave Fisher Outdoor Apparel located in Boulder, CO was the brand I ended up creating for this assignment. Enjoy.
Thumbnails of the letters "D" and "F". In total, I had to create 40 separate ideas, but this allows you to see some of the work before digitalization.
These are some of the digitalized roughs done within illustrator. The designs on the right are the ones that were finalized as the brand logo.
Here includes what the social media logo might look like in the circular form. Additionally, the swatches that may be associated or used within this brand are included on the right. The dark teal around the logo on the left is large to show the gray logo itself is separate from the background. Any color can be used behind this monogram.
